![]() ![]() The application process can be as glam or as simple or whimsical as you want it to be without taking up too much time or effort. ![]() However, this is the kind of formula I’ve been waiting for. Rare Beauty feels like a more elevated version of the “makeup, no makeup” trend - especially where complexion items are concerned.Īs a Black woman, finding lightweight complexion products that still give my hyperpigmentation the coverage I want comes a dime a dozen. Easily finding my foundation shade was a relief as a brown skin girl, and I didn’t have to “make it work” as Tim Gunn would say. Though some may disagree, I think the line is coming at a great time even with quarantine, as this is the kind of light, easy makeup that makes sense right now. But Nyma Tang mentioned how this was the one product she regretted putting on. As a normal-dry skin girl, I don’t mind it as a pick-me-up throughout the day. I will say that if you get oily quick, you may want to tread lightly with this one. Shop: Always An Optimist Illuminating Primer, $14-$26 I got my coffee and headed to the nearest Sephora to snag the Rare Beauty items I was most excited about: the primer, foundation, concealer, the blush, the liquid highlighter and the mist. That’s when I realized my relationship may not have been the healthiest with makeup.” I Tried Rare Beauty For Myself “I could have makeup all over me and it wouldn’t make a difference. “I definitely have moments where I don’t feel pretty,” she said. Gomez explained in an interview with the Gloss Angeles podcast how she had to redefine her relationship with makeup to benefit her own well-being. The tie between makeup and mental health is personal for Gomez, making this a partnership that actually makes sense. “The Rare Impact Fund will help support the local, national and global organizations that have a direct impact on the well-being of this amazing community.” “Starting with our very first sale, 1 percent of annual Rare Beauty sales will go directly to the Rare Impact Fund,” the brand wrote on Instagram. To learn more about our resources and support, and to meet the members of our Mental Health Council, head to our IG stories! #RareImpactĪ post shared by Rare Beauty by Selena Gomez on at 11:12am PDT Together, we are better, and because we know we can’t do this alone, we’ve established the Rare Beauty Mental Health Council comprised of leading mental health experts and professionals with lived experience to help steer our impact efforts. The Rare Impact Fund will help support the local, national, and global organizations that have a direct impact on the well-being of this amazing community. We're committed to raising funds with numerous philanthropic partners to reach our goal. How? Starting with our very first sale, 1% of annual Rare Beauty sales will go directly to the Rare Impact Fund. Our goal with the Rare Impact Fund is to raise an ambitious $100 million over the next 10 years to help increase access to mental health resources. In July 2020, the brand announced the Rare Impact Fund, an effort to raise $100 million in the next 10 years to support mental health services while destigmatizing the discussion around mental health. In addition to being a budget-friendly brand, Rare Beauty has already established itself as a brand with a purpose. Plus, the line also features a double-sided Brow Harmony Pencil & Gel, a Blot & Glow Touch-Up Kit and three tools. The other items in the line focus on pops of color in eight shades for With Gratitude Dewy Lip Balm, eight shades of the Positive Light Liquid Luminizer Highlight, 12 shades of the Lip Souffle Matte Lip cream and four dewy and four matte shades of the Soft Pinch Liquid Blush. The base items include the Always An Optimist Illuminating Primer, the Always An Optimist 4-In-1 Mist, and 48 shades of the Liquid Touch Weightless Foundation and Liquid Touch Brightening Concealer. Rare Beauty’s initial lineup features complexion, eye, brow and lip products. And though people have had thoughts on the intentions behind celebrity beauty brands, Gomez’s brand actually offers something different from the other quirky or niche celebrity drops. The first announcement of its existence began all the way back in February. The Rare Beauty by Selena Gomez brand has been a long time coming. ![]() With Rare Beauty by Selena Gomez recently hitting shelves, beauty lovers are once again debating which celebs are really here to change the beauty game. The current way for stars to plug in to the beauty industry is with full beauty brands of their own. Pricing and availability are subject to change.įorget the age of celebrity perfumes. If you love them too and decide to purchase through the links below, we may receive a commission. Our team is dedicated to finding and telling you more about the products and deals we love. ![]()
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